Privacy Policy

Last updated: [13/06/2026]

This Privacy Policy explains how MorteNoir collects, uses, stores, shares, and protects your personal information when you visit mortenoir.co.uk, place an order, create an account, contact us, sign up to our mailing list, submit content to our community pages, or otherwise interact with us.

MorteNoir is powered by Shopify, which helps us provide our online store, checkout, payment processing, order management, customer accounts, and related ecommerce services.

For the purposes of applicable data protection laws, MorteNoir is the data controller of the personal information we process about you, unless stated otherwise.

If you have any questions about this Privacy Policy or how we use your personal information, you can contact us at:

Email: support@mortenoir.co.uk
Address: Braintree, Cressing, Essex, United Kingdom. CM77 8HL

1. Personal information we collect

Depending on how you interact with MorteNoir, we may collect the following types of personal information.

Information you provide directly

This may include:

• Your name

• Email address

• Phone number

• Billing address

• Shipping address

• Account login details

• Order details

• Size, fit, product, and style preferences

• Customer service messages

• Returns or exchange requests

• Review or community post submissions

• Photos, captions, usernames, social handles, or display names if you choose to submit them

• Any other information you choose to send to us

Order and transaction information

When you place an order, we process information such as:

• Products viewed, added to cart, purchased, returned, exchanged, or cancelled

• Order number

• Payment status

• Delivery status

• Shipping provider information

• Fraud prevention and checkout verification information

We do not directly store your full payment card details. Payments are handled by Shopify and payment providers such as Shop Pay, PayPal, Klarna, Apple Pay, Google Pay, card networks, and other available payment methods.

Information collected automatically

When you visit our website, certain information may be collected automatically through Shopify, cookies, pixels, analytics tools, and similar technologies.

This may include:

• IP address

• Device type

• Browser type

• Operating system

• Pages viewed

• Products viewed

• Items added to cart

• Checkout activity

• Referral source

• Approximate location

• Session behaviour

• Cookie identifiers

• Advertising identifiers

• Interaction with emails, ads, or website features

2. How we collect personal information

We may collect personal information:

• Directly from you when you place an order, create an account, contact us, sign up to marketing, submit a review, or submit a community post

• Automatically when you browse or interact with our website

• From Shopify and other service providers that help us operate our store

• From payment providers, shipping providers, analytics providers, advertising platforms, and customer support tools

• From social media platforms if you interact with MorteNoir through those platforms

• From publicly available sources where relevant, for example if you tag MorteNoir publicly on social media

3. How we use your personal information

We use your personal information for the following purposes.

To provide our store and fulfil your orders

We use your information to:

• Process orders

• Take payment

• Confirm purchases

• Arrange fulfilment and delivery

• Provide order updates

• Manage returns, exchanges, cancellations, and customer support

• Create and manage customer accounts

• Respond to your questions or requests

To personalise and improve your experience

We may use your information to:

• Remember items in your cart

• Remember preferences

• Recommend products

• Understand how customers use our website

• Improve product pages, checkout, content, and customer experience

• Test and improve our website design, features, and marketing

To send marketing communications

If you sign up to our mailing list, agree to receive marketing, or purchase from us and do not opt out where permitted, we may send you emails about:

• New drops

• Product launches

• Restocks

• Offers

• Community updates

• Sustainability updates

• Brand content

• The Dark Collective

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or contacting us.

We may still send you non-marketing messages about your orders, account, customer service requests, returns, legal updates, or security matters.

To advertise MorteNoir

We may use cookies, pixels, analytics tools, and advertising partners to help us show relevant MorteNoir ads on platforms such as Meta, Instagram, Facebook, TikTok, Google, Shopify, or other advertising networks.

This may include using information about your website visits, viewed products, cart activity, purchases, or engagement with our ads.

Where legally required, we will ask for your consent before using non-essential cookies or similar technologies for advertising, analytics, or tracking.

To manage reviews and community posts

If you submit a review, photo, caption, outfit image, selfie, recent purchase image, community post, or other user-generated content, we may use your information to:

• Review and moderate your submission

• Verify that the content is genuine and MorteNoir-related

• Check whether the submission follows our Community Post Policy

• Publish approved content on our website

• Display your chosen name, nickname, social handle, or “Anonymous”

• Respond to removal or editing requests

• Prevent spam, fake submissions, self-promotion, or harmful content

If your submission includes a recognisable image of you or another person, this may be personal information. Please only submit images that you have the right to share and where anyone clearly visible has agreed to be included.

You may request removal of a community post by contacting us.

To protect our business and customers

We may use personal information to:

• Detect fraud

• Prevent abuse, spam, or misuse of our website

• Secure accounts and checkout

• Enforce our terms and policies

• Protect MorteNoir, our customers, and the public

• Comply with legal obligations

• Respond to valid legal requests or regulatory requirements

4. Lawful bases for using personal information

Where UK GDPR or similar laws apply, we rely on different lawful bases depending on why we use your information.

These may include:

Contract

We use your information when necessary to enter into or perform a contract with you, for example to process your order, take payment, arrange delivery, manage returns, and provide customer support.

Consent

We rely on consent where required, for example for certain marketing emails, non-essential cookies, advertising pixels, or where you give us permission to use submitted content in a specific way.

You can withdraw consent at any time where consent is the lawful basis.

Legitimate interests

We may rely on legitimate interests where it is necessary for our business and does not override your rights and freedoms.

This may include:

• Improving our website

• Understanding customer behaviour

• Preventing fraud

• Responding to customer enquiries

• Managing customer relationships

• Showing relevant content

• Moderating community submissions

• Protecting our brand, website, and users

Legal obligation

We may process personal information where necessary to comply with legal obligations, such as tax, accounting, consumer protection, fraud prevention, regulatory, or legal record-keeping requirements.

5. Cookies and similar technologies

Our website uses cookies and similar technologies to operate the store, remember your preferences, understand how the website is used, improve performance, and support advertising.

Cookies and similar technologies may include:

• Essential cookies required for checkout, cart, account login, security, and website functionality

• Analytics cookies that help us understand how visitors use the website

• Advertising cookies and pixels that help us measure ads and show relevant marketing

• Preference cookies that remember settings such as currency, region, language, or display choices

Some cookies are necessary for the website to work. Other cookies, such as analytics and advertising cookies, may require your consent depending on your location and applicable law.

You can manage cookies through your browser settings and, where available, through our cookie preference tools.

Please note that blocking some cookies may affect how the website works, including checkout, account login, cart features, or personalised settings.

6. How we share personal information

We may share personal information with trusted third parties where necessary to operate our business, provide our services, fulfil orders, improve our website, advertise MorteNoir, or comply with legal obligations.

This may include:

• Shopify, which powers our online store

• Payment providers and checkout providers

• Fraud prevention providers

• Order fulfilment and production partners

• Shipping and delivery providers

• Email marketing platforms

• Customer support tools

• Analytics providers

• Advertising platforms and marketing partners

• Review, community, or user-generated content tools

• IT, hosting, cloud storage, and security providers

• Professional advisers such as accountants, legal advisers, or insurers

• Regulators, authorities, courts, or law enforcement where legally required

These third parties may process your information according to their own privacy notices or as processors acting on our instructions.

7. Shopify

Our store is hosted by Shopify. Shopify provides the ecommerce platform that allows us to sell products to you.

When you use our store, your personal information may be processed by Shopify to provide checkout, payments, accounts, fraud prevention, analytics, advertising, and other ecommerce services.

Shopify may also process certain information as an independent controller for its own purposes, as explained in Shopify’s own privacy notices.

You can review Shopify’s consumer privacy information through Shopify’s privacy pages.

8. International transfers

Some of our service providers, including Shopify and other technology partners, may process personal information outside the United Kingdom or the country where you live.

Where personal information is transferred internationally, we rely on appropriate safeguards where required by law. These may include adequacy regulations, standard contractual clauses, the UK International Data Transfer Agreement, or other legally recognised transfer mechanisms.

9. How long we keep personal information

We keep personal information only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods may vary depending on the type of information and why we hold it.

For example:

• Order and transaction records may be kept for tax, accounting, fraud prevention, legal, and customer service purposes

• Customer support messages may be kept for as long as needed to resolve the issue and maintain a record of communication

• Marketing subscription information may be kept until you unsubscribe or ask us to delete it, unless we need to keep limited suppression records to make sure we do not contact you again

• Community posts may remain published until removed by MorteNoir or until you request removal, subject to our Community Post Policy

• Website analytics may be kept in aggregated, anonymised, or pseudonymised form where possible

• Account information may be kept while your account remains active or as needed for legal, security, or business purposes

When personal information is no longer needed, we will delete it, anonymise it, or securely retain it only where legally required.

10. Community posts, photos, and user-generated content

MorteNoir may allow customers and community members to submit photos, outfit images, selfies, recent purchase images, captions, usernames, nicknames, social handles, and other MorteNoir-related content.

If you submit content, you understand that approved content may be displayed publicly on our website, including on community pages, product pages, or other MorteNoir brand areas, depending on the permission you provide.

You may choose to appear publicly as anonymous where this option is available. However, we may still privately process your name, email, order details, or submission information to verify the post, prevent abuse, and handle removal requests.

We may moderate, reject, crop, resize, edit for formatting, or remove submissions in line with our Community Post Policy.

We do not knowingly publish content that is fake, misleading, discriminatory, hateful, self-promotional, spam, unrelated, or submitted without the necessary permission.

If you want a community post removed, contact us at support@mortenoir.co.uk with enough information for us to identify the post.

11. Reviews

If you leave a review or review-like comment, we may publish your review, rating, name, nickname, initials, location, photo, or product feedback, depending on what you submit and the review tool used.

We may moderate reviews to prevent fake, misleading, abusive, discriminatory, spam, incentivised, or unrelated content.

If a review or post was connected to a gifted product, discount, collaboration, payment, affiliate relationship, or other incentive, this should be disclosed and may be labelled clearly.

12. Marketing preferences

You can opt out of marketing emails at any time by clicking the unsubscribe link in our emails or contacting us.

You may also be able to manage advertising preferences through:

• Your cookie settings

• Your browser settings

• Platform settings on services such as Meta, Instagram, Facebook, TikTok, Google, or Shopify

• Device-level privacy settings

Opting out of marketing does not stop us from sending important non-marketing messages about your orders, account, safety, legal updates, or customer service requests.

13. Your privacy rights

Depending on where you live and applicable law, you may have rights over your personal information.

These may include the right to:

• Access the personal information we hold about you

• Request correction of inaccurate or incomplete information

• Request deletion of your personal information

• Object to certain processing

• Restrict certain processing

• Request a copy of your personal information in a portable format

• Withdraw consent where we rely on consent

• Object to direct marketing

• Complain to a data protection authority

These rights are not always absolute and may depend on the circumstances.

To exercise your rights, contact us at support@mortenoir.co.uk.

We may need to verify your identity before responding to a request.

14. Security

We take reasonable steps to protect your personal information. However, no website, system, or method of transmission is completely secure.

Please keep your account login details safe and do not share your password with anyone.

If you believe your account or personal information has been compromised, contact us as soon as possible.

15. Children’s privacy

MorteNoir is not intended for children.

We do not knowingly collect personal information from children under the age of 13. If you believe a child has provided us with personal information, please contact us so we can review and delete it where appropriate.

If you are under the age of majority in your country, you should use our website only with the involvement of a parent or guardian.

16. Third-party links

Our website may contain links to third-party websites, platforms, or services, such as social media platforms, payment providers, shipping providers, or external content.

We are not responsible for the privacy practices, security, or content of third-party websites. You should review their privacy notices before providing information to them.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, legal obligations, Shopify features, marketing tools, community features, or privacy practices.

When we update this policy, we will change the “Last updated” date at the top of this page.

18. Complaints

If you have concerns about how we use your personal information, please contact us first so we can try to resolve the issue.

Email: support@mortenoir.co.uk

If you are in the UK, you also have the right to complain to the Information Commissioner’s Office.

19. Contact us

For privacy questions, rights requests, community post removal requests, or concerns about this Privacy Policy, contact:

MorteNoir
Email: support@mortenoir.co.uk
Address: Braintree, Cressing, Essex, United Kingdom. CM77 8HL